# Card Design & Branding Compliance Guide

This guide outlines mandatory branding, placement, sizing, and approval requirements for co-brand partners launching co-branded cards.

**Applies to:**
- Gift Cards
- Prepaid Cards


## <span style="color:#7b2cbf">Partner-Facing Compliance Guide</span>

<Tabs>
  <Tab title="RUPAY">
- Card Size: 86mm x 54mm (standard).
- RuPay logo must be placed at the bottom-right corner on the front face.
- Minimum RuPay logo width: 20mm.
- EnKash and partner logos must match RuPay logo by height only.
- RuPay must not appear less prominent than any other brand logo on the card
- Avoid orange/green backgrounds, gradients, fluorescent colours.
- Contactless indicator must have minimum 2mm clear space and appear as a consolidated unit.
- Commercial variants (BUSINESS/PRO) must follow 20mm consolidated logo rule.
- Digital usage: 
    -       Minimum 32px (mobile), 
    -       50px (desktop aggregator)
- All marketing collateral must maintain RuPay logo dominance as per layout rules.
- All designs require formal RuPay/NPCI approval before production
 </Tab>
</Tabs>


[Rupay Brandmark Guideline ](https://drive.google.com/file/d/1iAwO6YRp-yQsoEPGOwftDVXM8h32vXJ8/view?usp=sharing)