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  1. Point Management
  • Explore Our Product Suite
  • Payment Gateway
    • Getting Started
    • Payment Options
    • Easy API Setup
    • Payment Gateway APIs
  • Payouts
    • Payouts Overview
    • Payouts Sign Up
    • Payout Methods
    • Payout API Response Codes
    • Payouts Integration Steps
    • Encrypting and Decrypting Payload
    • Payouts Status Codes
    • Get Authentication Token
      • Get Authentication Token
    • Beneficiary Apis
      • Create Beneficiary
      • Search Beneficiary
      • Delete Beneficiary
    • Transfer Apis
      • Create Payout
      • Search Payouts
      • Create Batch Payout
    • Payout Account Apis
      • Get Balance
      • Get Source Bank Account Details
      • Add Source Bank Account
      • Fetch Bank Statement
    • Webhook Data Apis
      • Get Webhook Data
      • Create Webhook Data
  • Prepaid Cards
    • Key Capabilities
    • Getting Started
    • Prepaid Card APIs
  • Bharat Connect (BBPS)
    • Vendor Payment
    • Bill Payment
  • Accounts Payable
    • About AP Management Tool
    • Vendor Management
      • Create Vendor
      • Create Bulk Vendors
      • Update Bulk Vendors
      • Get Beneficiaries (V1)
      • Get Beneficiaries
      • Change Vendor Status
      • Get Beneficiary
    • Invoice Management
      • Payout Apis
        • validateInvoices
        • initiate
        • Search Payouts V1
        • bulkCreatePayout
        • Create Payout
        • Update Payouts
        • Search Payouts
        • createBulkPayoutForPartnerIntegration
        • Update Bulk Payouts
        • Update Approval Status
        • Get Invoice Data
        • Delete Payout
    • Bharat Connect 2.0 AP
      • Confirm Invoice Request
      • Payment Request
    • Update Beneficiary
  • Account Receivable
    • Accounts Receivable Overview
    • Get Authentication Token Copy
      • Get Authentication Token
    • Customer Management
      • Customer Apis
        • Activate customer
        • createBulkCustomer
        • bulkUpdate
        • Deactivate customer
        • deleteCustomerByCustomerId
        • updateCustomer
    • Customer Contacts Management
      • Customer Apis
        • getCustomerContactDetails
    • Invoice Management
      • invoice-controller
        • createInvoice
        • invoiceBulkUpload
        • Dispatch Invoice Collection
        • Delete Invoice Collection
        • searchCollectionInvoices
        • getInvoice
        • updateInvoice
    • Payment Reminders
      • customer-reminder-controller
        • createCustomerReminder
        • getCustomerReminders
        • getCustomerReminder
        • deleteReminder
        • updateCustomerReminder
    • Bharat Connect 2.0 AR
      • Payment Confirmation Request
      • Change Invoice Status Request
      • Bulk Create Invoice
  • Expense Management
    • Expense Management Overview
    • Sign Up - Expense Management
    • About Authorization
    • Expenses
    • Advance
    • Token API
  • Rewards & Incentives
    • About Rewards
    • Getting Started
    • Encryption & Decryption Guide
    • Reward Allocation
    • Incentive Allocation
    • APIs
      • Token APIs
        • Authentication
        • Single Sign On (SSO)
      • Reward Allocation
        • Create And Allocate Points
        • Bulk Create And Allocate Rewards
        • Get Reward Account Details
        • Get Reward Transaction Details
        • Get User Details
        • Get User Card Details
      • Incentive Allocation
        • Incentive Create And Allocation
        • Get Incentive Transaction details
        • Get User Details
      • Redemption
        • User Authentication
        • Get Cart for User
        • Search Catalog
        • Get Product Catalog Details
        • Get Product Configs (Denominations)
        • Add to cart
        • Update Cart
        • Create Order
        • Order Search
        • create order
        • Fetch Order Info by Partner order Reference id
      • Point Management
        • Overview
        • Create Event
          POST
        • Get Event
          GET
        • Update Event
          PATCH
        • Allocate Coins
          POST
        • Get Balance
          GET
  • Verification Suite
    • Verification Suite Overview
    • Bank Account Verification
      • Bank Account Verification PennyLess/PennyDrop
    • GSTN Verification
      • Gstin Verification
    • PAN Verification
      • Pan Verification
    • UPI(VPA) Verification
      • Vpa Verification
  1. Point Management

Overview

How the Coins Cashback Mechanism Works:#

Earning Coins:#

Users earn coins as cashback when they perform qualifying actions on the platform.
Coins to Currency ratio is configurable.
Coin APIsFunction
Create Coin Event ConfigurationThis API is used for creation of a coin event confguration
Get Coin EventTo Fetch a particular coin event configuration details
Update Coin Event ConfigurationTo update a particular event configuration
Allocate Coins to UserTo Allocate coins to a user according to the event configured
Get User Coins BalanceTo fetch a user's coins balance

Using Coins:#

Once accumulated, users can redeem these coins during future purchases.

Coin Validity and Expiry:#

To encourage timely usage, the coins might have an expiration date.

Tracking and Management:#

Users can easily track their coin earnings and redemptions through a dedicated section in their account dashboard.

Use Cases for Coins Cashback Mechanism#

Boosting Sales During Promotional Events:#

During special promotions, the platform can offer increased coins cashback rates, such as double coins for purchases during a holiday sale. This not only attracts more users but also increases the average transaction value as users aim to maximize their cashback.

Encouraging Higher Spend:#

By offering more coins cashback on higher-tier purchases, users are incentivized to spend more. For example, a user might earn 5% cashback in coins for purchases under 5,000 units and 10% cashback for purchases over 10,000 units, prompting them to upgrade their purchase to reach the higher cashback rate.

Enhancing Customer Retention:#

The Coins Cashback system serves as a retention tool by rewarding users for their continued loyalty. Users are more likely to return to the platform if they have accumulated coins that they can use to get discounts or free products in the future.

Referral and Acquisition:#

Users can earn coins not only through direct purchases but also by referring new users to the platform. This creates a dual incentive where the existing user gains coins for referring, and the new user might receive a welcome bonus in coins upon joining, fostering growth through word-of-mouth.
Modified at 2025-01-08 07:38:59
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