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  1. Prepaid Cards

Co-Branded Card Design & Branding Compliance Guide

This guide outlines mandatory branding, placement, sizing, and approval requirements for co-brand partners launching co-branded cards.
Applies to:
Gift Cards
Prepaid Cards
Partner-Facing Compliance Guide
RUPAY
Card Size: 86mm x 54mm (standard).
RuPay logo must be placed at the bottom-right corner on the front face.
Minimum RuPay logo width: 20mm.
EnKash and partner logos must match RuPay logo by height only.
RuPay must not appear less prominent than any co-badged network.
Avoid orange/green backgrounds, gradients, fluorescent colours.
Contactless indicator must have minimum 2mm clear space and appear as a consolidated unit.
Commercial variants (BUSINESS/PRO) must follow 20mm consolidated logo rule.
Digital usage:
Minimum 32px (mobile),
50px (desktop aggregator)
All marketing collateral must maintain RuPay logo dominance as per layout rules.
All designs require formal RuPay/NPCI approval before production
Rupay Brandmark Guideline
Modified at 2026-02-18 19:28:45
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